Google is one of the best known and most utilized of all search engines throughout the world. While competitors such as Yahoo, Ask.com, and Bing have taken their own percentages of the search engine market, they have hardly been a threat to the overall dominance of Google. Even the word taken as a complete verb, “to google” (taken into context as “googled”, “google”, or “googling”), has been accepted into the vernacular of most Americans as well as into many standard American English dictionaries. This is how strong a presence the search engine giant holds over the global populace.
Google may soon experience loss of search engine market-share from a new competitor whose abilities and relevant search results mirror the very reason Google became the search engine of choice in the first place. Yandex.ru, which monopolized the Russian search engine world for the past several years, has launched a new version of its site. Yandex.com is the international version of the orignal, Russian only search engine. Its release was anticipated by some to be unsuccessful, but because Yandex returns extremely relevant search results with little spam and fewer ads than Google, it will very likely beat Bing, Yahoo, Ask.com, and other search engines’ attempt at taking away a valuable percentage of market share from our favorite search engine giant. Perhaps someday in the future, we will be “yandexing” keywords rather than “googling” them.