Marketing a New Informational Website

by Emayeneme Gbemiye-Etta

The easiest part of creating a website can be its creation and then the harder part comes, how do you create a path to your website so that you can get the traffic and therefore the advertising and revenue? One always has to keep in mind that there is a difference between traffic to your website and creating an income from that traffic.

What you want to make sure of when you are bringing traffic to your website is that they not only visit but that if you have anything to sell they are either buying from your website or that they are subscribing to your website. People, subscribing to your website ensures that they are more than likely to come back. This means you have a dedicated audience and therefore a reported audience for people interested in advertising on your website.


What are the different ways that you can draw traffic to your website?


  • Create a buzz by writing articles or comments that ensure that your article comes up in the top ten searches on a search engine.


  • Create a profile for the website on social media websites like LinkedIn and face book.


  • Use twitter to provide timely and regular comments about any subject matter and/or articles that are on your website.


  • Create a blog where relevant and innovative information related to the information on your website is posted on a regular basis.


  • Develop partnerships and links online that bring a targeted audience to your website.


  • Embed videos that provide short clips on the subject matter on the website on YouTube but also make sure the video is embedded on your website and at the same time there is a link from YouTube to your website.


  • Market the website with a number of innovative marketing strategies that include:


  • Using key words that are searched enough but are not in competition with large and competitive websites.
  • Make sure the target words on your website are targeted to the traffic that will find the information on your website relevant.
  • Provide interesting and different data that when people find your website they will realize you have relevant information for them and the information will keep them coming back.


For any website you are launching you want to make sure that you are marketing to a targeted audience because in some cases there is nothing worse than having people who are not interested in the subject matter coming toyour website. You want interested people who will help with increasing your revenue.



Getting Money for College Is Easier With the Internet


In this day and age and even with the sources available on the Internet so many students are still taking out loans for college when with a bit of planning and work beforehand they could possibly come out of college without any loans at all even without the help of their parents. In fact there is a program airing on Maryland Public television that provides some good information to get started. The show airs on Saturday, January 28, 2012 at 2pm.

The average student still feels that loans have to be a part of their path to getting a college degree which is not the case. What students need to realize is that there are so many options available online for scholarships and grants and the process can be started by the parents of the students as early as when they are babies and it can continue even if they have already started college, it is never too late.

Students need to be aware that other than the resources listed below students can also look to their Church or religion for scholarships and or grants. A couple of sources to use for religious scholarships include: Religious scholarships; Catholic scholarships.

Sources of Financial Aid     

  • FinAid!
    Provides information on financial aid resources to students and parents.
  • FastWeb
    This site provides information tat on free scholarships and matches te student’s background against its database of over 600,000 scholarships.
  • Embark  – Provides tools, scholarship search, and advice students and parents and elp wit the financial aid process.
  • U.S. Department of Education
  • Maryland National Guard – Provides an alternative form of financial aid.
  • The College Board – Review the section on the plan for college and click on “Paying for College”.
  • Peterson’s/Thomson Learning – Features financial aid calculators and search engines for scholarships.
  • College Savings Plans of Maryland

In so many ways students do not make full use of the resources and money that is available to them. There are many sources for grants and scholarships and they are very easy to get because since they are not well known there is limited competition for them. For most of these rants all they require is an essay and usually filling out a straightforward and easy form.

Sometimes these grants and scholarships are a onetime thing but sometimes the can be easily renewed ever year and just require re-applying before the due date.

Another option for students is to start out at a community college and keep their grades up and be able to get a full scholarship when the transfer to a nearby college. College is expensive but it is doable even for the independent student.


1. MPT