Can 343 Industries Continue Success of Halo Franchise with “Halo 4”?

Written by: Brendan Nienhaus

After years in development, “Halo 4” is set to be released in November. But can 343 Industries continue previous developer Bungie’s success with the popular Halo Franchise?

The Halo Franchise has been a gaming fixture for over ten years since the release of “Halo: Combat Evolved” in November 2001, recording sales in the billions in the many gaming iterations and spin-offs that include books, an animated feature and even action figures. But the driving force behind all of this success has been the development team at Bungie, the creators of the Halo Franchise. Now, over ten years later, a new developer takes over the reigns of publisher Microsoft‘s billion dollar gaming franchise: 343 Industries.

343 Industries was created by Microsoft to take over the Halo franchise shortly after Bungie and parent-company Microsoft split after the release of “Halo 3” in 2007, Bungie going on to form Bungie LLC. Microsoft, however, did manage to maintain the intellectual rights to the highly profitable Halo franchise as well as a minority stake in Bungie, so the studio continued to collaborate with Microsoft on two more titles in the Halo Universe, “Halo 3: ODST“(2009) and “Halo: Reach“(2010), before finally handing over the Halo Franchise to 343 Industries for “Halo 4”.

343 Industries wasn’t left without a few of the original members of the Halo development team as some members of Bungie elected to join the new gaming studio to remain with the Halo Franchise, including 343 Industries’ Frank O’Connor, the franchise development director for “Halo.” O’Connor had this to say in a recent interview about 343 Industries work on the new Halo title:

” There’s a few ex-Bungie people at 343, but the vast majority of people are new, but they’re all old to Halo. Every single person came to the interview because they had some passion for Halo. Normally you can’t chose your family, but in this case, we could. And they also bring in different cultural experiences, different technological experiences, different design ethics and visions. So we have this incredible melting pot of passionate Halo fans with incredible new ideas and brilliant new approaches.”

So it appears that 343 Industries is confident that they’ve brought together a team capable of handling the pressure of creating the next installment of the Halo franchise, but what about the game itself?

Microsoft and 343 Industries have promised some exciting new elements to the gameplay of Halo in its newest title as well as brand new enemies to keep players interested in the franchise. One of these new gameplay elements is the Spartan Ops mode. Spartan Ops is a co-op narrative series that serves as a secondary campaign to Halo 4’s single player campaign, offered in weekly episodes, much like a television show.

“It is like a TV show you can play,” O’Connor said. “I’m really hoping for water cooler moments where people gather to talk about — not what they watched on TV — but what they did in the game, like plummeting to their doom. This seems like it could be an exciting addition to the Halo franchise, but the real news is about the new enemies in the franchise, called the Prometheans.”

The Prometheans are AIs of ‘Forerunner’ construction, the same beings who built the Halos present in the first games. Some of the  types that have been announced are the Promethean Crawlers, Promethean Watchers and the Promethean Knights. The Crawlers appear to be the most basic of enemies, mechanical quadrupeds capable of attacking from a distance or up close, and in numbers. The Watchers are flying machines that detach from Knights and heal and augment allies, as well as deflect ordinance(i.e. grenades) using a gravity beam. Finally the Knights are heavily armed bipeds that seem to fill a similar role as the Covenant Elites, attacking from range and with melee weapons. These enemies promise to offer interesting combat situations for the gamer to engage in and hopefully offer new, exciting gameplay components.

So has 343 Industries created a Halo game that lives up to the expectations set by their predecessors at Bungie? We will just have to wait until the release of “Halo 4,” November 6, to find out.

The Rising Popularity of E-Sports

Written by: Joe Sciabica

The Major League Gaming Pro Circuit Championship, held last month in Rhode Island, set new records for competitive gaming ratings. This new wave of professional sports is quickly gaining popularity, which some may not consider traditional competition. However, the numbers show that major league gaming, also known as E-sports, is reaching levels on par with conventional sports viewership. The Rhode Island tournament, one of six held every year by MLG, boasted impressive numbers compared to its previous events and mainstream television network ratings.

At one time the number of viewers reached 241,000. Matches during the event, mostly of games such as Starcraft II and Halo: Reach, were streamed by viewers in over 175 countries with average view time being longer than three hours. It is expected that viewership will continue to rise for these events in the coming years. This is a fair assessment to make considering there was a 225 percent increase of unique viewers to MLG events from 2010 to 2011.

It is becoming increasingly true that e-sports are becoming more legitimate, not only as skilled competition but also as a means to advertise toward difficult demographics. In males 18-24, MLG event ratings surpassed MTV, FX, Comedy Central and TBS. However, the United States still has a while to go before professional gamers reach a status like those of South Korea, considered the epitome of major league gaming. For South Koreans, professional gaming is the mainstream with two television networks dedicated to e-sports and an Air Force Starcraft II team. It is quite common there for the top players to be followed like rock stars.

What does this increasing popularity mean for the future? Several factors are likely to converge that will perpetuate the popularity of major league gaming. It is now possible these days to make a living as a gamer from endorsements and tournament winnings. Just this year there was 15 million dollars in prize money from major tournaments. This lifestyle may encourage more kids to seriously pursue this type of lifestyle and thus lead to more diversified and attractive matches.

Meanwhile, technology will continue to improve so that gaming will not only be more entertaining but reflect the skills of gamers more accurately. With rising ratings, advertisement and investment will increase. Right now the video game industry, at 60 billion dollars a year, is already larger than the film industry. Companies that already take part in funding tournaments include Intel, Dell, Samsung and Volkswagen.

The time may be soon when Starcraft II and Halo are household names and major matches are broadcasted in similar fashion to the Super Bowl.