Samsung, the world’s largest producer of flat screen televisions, is partnering with filmmaker James Cameron to create more 3D video content. This partnership occurs in response to the increased demand for 3D televisions in the global market. The relatively recent resurgence of 3D films has prompted Samsung and its competitors including Sony, LG, Toshiba, and Sharp to release 3D television models throughout 2010. Even without much selection of 3D films and other video content, Samsung expects to fall short of the demand for 3D products this year due to a shortage of a specific technological component necessary to their production.
In March of this year, Cameron helped Samsung launch the first ever 3D HD television in the United States. The company is depending upon the continued success of films such as James Cameron’s Avatar, Tim Burton’s Alice in Wonderland, and Blue Sky Studio’s Ice Age: Dawn of the Dinosaurs to boost sales of its new 3D television. Sales are projected at over 2 million units for 2010. Samsung’s plans to boost 3D content do not stop at partnering with James Cameron. The organization has also struck deals with Dreamworks Animation and SM Entertainment (a South Korean entertainment agency) to increase 3D content in the coming years.