Search results could soon improve with Google's recent purchase of Metaweb, Inc.
In a recent purchase of Metaweb, Inc. for around $57 million, Google has plans to make its search engine that much smarter. Search terms like celebrities, companies, books, movies and more will become more specific and easier to identify with the five year-old technology called Freeweb.
Danny Hillis is the brains behind the keyword service. He developed Freeweb as an entrepreneur living in Silicon Valley. The way it works is that a large database siphons through search results and helps distinguish which terms belong to what subject. For example, if you search for the city of Boston you may come up with a variety of subjects like Boston cream pie or the city of Boston. Freeweb helps separate words into distinguishable search results that can be easily chosen.
Google is looking forward to improving its search engine results with the new acquisition, and will allow Freeweb to continue as a free service on the Internet while at the same time making it even better. Google also hope that developers will contribute their input and ideas as they incorporate Freeweb into their own database structure.
Google is one of the best known and most utilized of all search engines throughout the world. While competitors such as Yahoo, Ask.com, and Bing have taken their own percentages of the search engine market, they have hardly been a threat to the overall dominance of Google. Even the word taken as a complete verb, “to google” (taken into context as “googled”, “google”, or “googling”), has been accepted into the vernacular of most Americans as well as into many standard American English dictionaries. This is how strong a presence the search engine giant holds over the global populace.
Google may soon experience loss of search engine market-share from a new competitor whose abilities and relevant search results mirror the very reason Google became the search engine of choice in the first place. Yandex.ru, which monopolized the Russian search engine world for the past several years, has launched a new version of its site. Yandex.com is the international version of the orignal, Russian only search engine. Its release was anticipated by some to be unsuccessful, but because Yandex returns extremely relevant search results with little spam and fewer ads than Google, it will very likely beat Bing, Yahoo, Ask.com, and other search engines’ attempt at taking away a valuable percentage of market share from our favorite search engine giant. Perhaps someday in the future, we will be “yandexing” keywords rather than “googling” them.