January 26, 2010 – This limited release blend comes from Eastern Africa grown by specially trained farmers, trained by Peet’s coffee buyers. It will be available in stores from February 15 through March 31 in its initial introduction to the market. Peet’s Uzuri African Blend will then become a part of their regular offering starting March 3 at Peet’s Cafes.
In Swahili Uzuri translates to mean excellent or beautiful and was the name chosen by the farmers who grow the beans. The beans come from farms in Kenya, Rwanda and Tanzania and are considered some of the finest in the world.
In this region of Africa the farmers live in extreme poverty, they typically earn less than $2.00 a day. Through the non-profit TechnoServe Coffee Initiative and Peet’s working together trained farmer’s in these countries can generate higher incomes. Peet’s is very proud of the sustainable industry they are a part of which offers an estimated 30 percent more to the farmers for their crops.
Uzuri’s flavor is bold, smooth, and aromatic with undertones of dark berry and will be available in 12 ounce bags at supermarket chains and in Peet’s coffee houses. It’s been eight years since Peet’s has added a new blend to their line, sounds delicious.