Small to medium sized business often have trouble maintaining good search engine rankings due to their lack of Search Engine Optimization expertise. Due of budgetary contraints, it may not make sense for these organizations to hire an SEO consultant or company to assist on a regular basis. However, due to the extreme importance placed upon web presence and the need for search engines to direct consumers to a company’s website, these businesses often struggle to find the best way to attract internet traffic.
Search engines, like Google and Bing, need to be able to find a company’s website to guide potential customers to it. They do this by scanning for content in the site, so picking and choosing good keywords and placing them strategically throughout one’s content is very important. Deciding which keywords or tags to use and how to use them in your company’s website can be confusing. This is why a program like WordPress can be so effective. WordPress is not only easy to install, support, and learn; it is very search engine friendly. Another plus for a small business is that the program allows them to customize their site, add pages, and make changes very easily. All these features make WordPress a great program for small businesses to build their websites and increase their rankings.